Weight watchers BRAND RELAUNCH

Member-focused campaign for Weight Watcher’s peak season. As we jumped into pre-production, we were briefed on a total rebrand and reworked the creative to align with the new direction in a matter of days. While on set, we extended the shoot from the originally contracted 4 days to 10 days to accommodate a brand library stills shoot, international spots, introductory coach videos, and (surprise!) a brand-level relaunch spot.

We worked with actual Weight Watchers members, which we’ve been fortunate to do on multiple campaigns and is always a pleasure.

The output amounted to over 300 assets and some of Weight Watchers’ best-performing creative to-date.

Role: Agency Producer
Agency + Production Company: Bindery
Director + Photographer: Cameron McNee
Stills Retouching: Wet Noodles